Gideon, USA — Robotics for Logistics and Manufacturing Operations
Mission
Transform material-handling operations by equipping people with flexible autonomous mobile robots (AMRs) that automate the toughest manual tasks in logistics, warehousing, manufacturing, and retail — helping organizations bridge labor gaps, increase throughput, and improve safety.
Context
Manual material-handling remains a bottleneck across global supply chains due to labor shortages, safety concerns, and inefficiencies in tasks such as trailer loading/unloading and case picking — heavy, repetitive jobs that are costly and difficult to scale. Gideon addresses this by combining robotics, AI, 3D vision, and autonomy to automate complex material-handling workflows safely and reliably around human workers and existing equipment.
AI Asset
Autonomous Mobile Robots (AMRs)
Gideon develops a suite of AI and vision-based autonomous mobile robots designed to operate in dynamic industrial environments:
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TREY – Autonomous Trailer Loading & Unloading: A robotic forklift capable of fully autonomous trailer loading/unloading across various pallet and trailer types with precision and safety.
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Casey – Autonomous Case Picking & Optimization: A robot solution that pairs Gideon AMRs with workflow optimization software to improve case picking productivity and accuracy.
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Spatial AI & 3D Vision Tech: Proprietary autonomy stack leveraging advanced computer vision, SLAM (simultaneous localization and mapping), and AI algorithms for real-time perception, navigation, and interaction in warehousing contexts.
Proof & Traction
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Founded: 2017, headquartered in Zagreb, Croatia, with global operations including the U.S. market.
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Strategic Partnerships: Collaboration with NVIDIA on AI-powered robotics platforms to enhance autonomous capabilities and performance.
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Investment & Industry Backing: Strategic investment and partnership with Toyota Industries Corporation (TICO), enabling integration with Toyota’s global automated vehicle portfolio.
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Proprietary Innovation: The company holds multiple patents and R&D expertise in autonomy and robotics.
These signals reflect enterprise relevance, industrial applicability, and investor confidence in Gideon’s automation solutions.
Outcomes & Value Proposition
Gideon’s solutions deliver measurable value to industrial and logistics operations:
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Increase Throughput & Efficiency: Automates repetitive and high-volume material handling tasks, enabling faster operations with fewer manual interventions.
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Improve Safety: Robots operate with advanced sensing and perception capabilities, reducing workplace injuries and ergonomic risk.
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Bridge Labor Gaps: Addresses workforce shortages by taking on the hardest physical tasks, allowing human employees to focus on higher-value work.
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Seamless Integration: Designed to work alongside people and existing equipment with minimal infrastructure changes.
Website
Reference Videos
1️⃣ Trey – Autonomous Trailer Loading & Unloading (Primary Demo Video)
Shows Gideon’s autonomous forklift performing loading/unloading operations.
https://www.youtube.com/watch?v=EcnskOHdL_k
2️⃣ Trey – Autonomous Forklift Overview
Another demo of TREY’s capabilities in action.
https://www.youtube.com/watch?v=LLlQiuoiHwI
3️⃣ Trey – Trailer Loading 360° VR Video
Immersive 360° view of the autonomous robot at work.
https://www.youtube.com/watch?v=MW6FeuBcn8s
4️⃣ Gideon Robotics Official Channel
Browse the full playlist of autonomous material-handling and logistics automation videos.
https://www.youtube.com/c/GideonRobotics
5️⃣ Gideon Brothers’ Logistics Robot in Customer Warehouse
Older demo of a logistics robot in a real warehouse environment.
https://www.youtube.com/watch?v=dPC0Tclm1Rs
