EON, USA — Digital Product Identity and Traceability Platform
Mission
Build a worldwide web for products by connecting physical items to digital identity and intelligence — enabling traceability, sustainability, customer engagement, and new commerce models through embedded Digital IDs.
Context
In today’s global economy, products are often treated as isolated, disposable objects with little visibility once sold. This limits brands’ ability to track lifecycle events, prevent counterfeit goods, support resale, and deliver ongoing value after the point of purchase. EON addresses these challenges by digitizing every product with a unique Digital ID that links the physical item to cloud-based data, enabling traceability, interaction, and intelligence throughout its lifecycle — from factory to consumer to reuse or recycling.
EON’s technology supports transparency, circularity, and new revenue streams in industries like fashion, retail, and luxury goods — where understanding post-sale behavior and sustainability metrics is increasingly critical.
AI Asset
EON Product Cloud — Digital Identity Platform for Products
EON’s flagship platform delivers a Digital Product Cloud that turns physical items into connected digital assets with capabilities such as:
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Digital IDs: Unique digital identities for each product that power lifecycle tracking and insights.
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Product Traceability: Real-time visibility into product origin, components, and event history from manufacturing to resale.
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Resale + New Models: Seamless integration with partner marketplaces and services to enable resale, repair, and reuse models.
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Brand Protection: Authenticity verification and anti-counterfeiting capabilities tied to item-level identity.
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Customer Engagement: Interactive experiences and services powered by product data to deepen brand-customer relationships.
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Sustainability & ESG: Lifecycle and environmental data to support sustainability goals and compliance reporting.
The platform includes robust APIs and integrations that connect product data to enterprise systems, enabling developers and brands to build new services and workflows around product intelligence.
Proof
Founded: 2016, by Natasha Franck (Founder & CEO), driven by a vision to link physical products to digital systems for transparency and value creation.
Headquarters: New York, NY, USA.
Industry: Product Digital Identity, IoT, Supply Chain Traceability, Retail Tech.
Enterprise Adoption:
EON’s Digital ID platform is used by top global brands including Coach, Chloé, Mulberry, H&M, Target, Poshmark, and TextileGenesis partners, enabling enhanced resale, traceability, and customer engagement.
Industry Recognition:
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Winner of Fast Company’s World Changing Ideas Award (2024) for innovations in product digital identity and sustainability.
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Featured widely in major sector press for advancing digital product passports and traceability.
Leadership Recognition:
Natasha Franck has been acknowledged as a leading voice in sustainability-oriented commerce, speaking at global forums such as COP28 and the World Economic Forum.
Outcomes & Value Proposition
Continuous Product Intelligence:
EON transforms static products into ongoing data assets, enabling traceability, interactive services, and insights that drive product-level commerce and sustainability.
New Revenue Models:
Digital IDs empower brands to unlock new services including instant resale, repair marketplaces, and customer engagement tools that extend product value.
Supply Chain Transparency:
Provides end-to-end visibility of product lifecycle data, supporting ESG goals, regulatory compliance, and responsible sourcing.
Consumer Trust & Engagement:
Authenticity verification and interactive experiences strengthen customer trust and foster deeper brand relationships.
Website
Reference Videos
1️⃣ Ahluwalia unlocks the untold stories of each garment with Digital ID
Explains how EON Digital IDs bring product history and story to life for fashion products.
https://www.youtube.com/watch?v=SJc0rYE-X1o
2️⃣ Webinar: Shaping the Future of Commerce with Digital Product Passports
Discusses how Digital Product Passports and Digital IDs can transform commerce and sustainability.
https://www.youtube.com/watch?v=eb-udZ4W5Sw
3️⃣ Eon & Microsoft Partner: 400 Million Products Online by 2025
Overview of EON’s partnership with Microsoft to scale digital product identities globally.
https://www.youtube.com/watch?v=KgSbBilUV5M
4️⃣ EON Product & Feature Overview (Playlist)
Collection of videos covering EON product capabilities and evolution — useful for demos and feature explanations.
https://www.youtube.com/playlist?list=PLK_aHpRgmfUcEHEvJntKZLaYKT-QfPlDh
