Arianee, France — Digital Product Identity for Growth, Trust & Post-Sale Control
Mission
Regain control over products and customer relationships after the point of sale, while unlocking sustainable revenue and compliance value.
Context
Once products are sold, brands lose direct visibility and ownership of customer data. This creates hidden revenue erosion, brand risk, and fragmented lifecycle insights. Counterfeiting and grey markets continue to siphon value globally, with limited enterprise-level control.
AI Asset
Arianee provides Digital Product Passports (DPPs) — secure digital identities linked to physical products that:
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Authenticate product origin and ownership
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Track lifecycle events including repair, resale, and recycling
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Enable direct brand-to-owner engagement
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Provide traceability and sustainability data
Proof
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40+ global brands live in production
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3.1M+ digital product passports issued
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836K+ lifecycle interactions recorded
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376K+ direct brand-to-owner communications delivered
These signals reflect enterprise adoption and real operational usage.
Outcomes
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Authenticated products at scale, strengthening brand trust
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Direct customer ownership beyond intermediaries
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New post-sale revenue through services, resale, and loyalty
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Readiness for digital product passport and circular-economy mandates
Website
Reference Videos
1️⃣ From NFTs to Digital Product Passports (DPP): The Arianee Journey
https://www.youtube.com/watch?v=X8Dli9WAuxA
Explores how Arianee has evolved from NFTs into Digital Product Passports that connect physical products to verified digital identities and unlock post-sale engagement.
2️⃣ Understanding the Potential of Digital Product Passports (BoF Voices)
https://www.youtube.com/watch?v=MUWibGIaUOY
Arianee’s CEO and industry experts discuss the strategic implications and opportunities of Digital Product Passports for brands and the broader economy.
